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Post by OnyxRose on Apr 25, 2024 11:51:16 GMT -4
At least you can actually buy their jam! Meghan’s friends and acquaintances keep flogging a jam we can’t even buy! BP and Highgrove are taking advantage of the strawberry jam boom by selling strawberry jam. Crazy! Meanwhile, Meghan's sending jam no one can buy to Chrissy Teigen and Kris Jenner so the peasants will drool over it on Instagram and nobody even knows if it will ever be available for purchase. It's amazing to me that Meghan can't stop herself from announcing new projects that she's not ready to deliver and possibly won't be ready to deliver for years, if at all. Over and over and over again. She employs a competent management team. I can't imagine they are telling her that this is how to successfully launch things. I remember Goop, in its infancy, put up a website with about 10 products for sale, one of which was wrapping paper that was marked up to $50 even though it was available everywhere else for about $10. And it had a newsletter that was so rushed it actually included a box of text that just said "Write some text for this box". But it was something! People want to buy stuff, and Goop gave them something to buy. People signed up for a newsletter, and Goop sent them a newsletter. People signed up on Meghan's new website with their email addresses and have gotten nothing. Just like the last time those same people signed up on one of her websites and got nothing. Her squad is so blindly loyal they'd light themselves on fire if she had Melissa McCarthy make an Instagram video telling them to. But I think she's going to need to do more than just tease her own squad to create a successful brand. I honestly don’t know why she thinks this is a strong business move. Tease with your celeb friends for about a week, then release products right away. Not sure what she’s doing at this point.
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Post by Beyle on Apr 25, 2024 11:55:50 GMT -4
Yeah, but they both have upwards of 40 million Instagram followers, and that's what matters.It's tough for Meghan because a lot of her friends are terrible people. Some of her other options include Jessica Mulroney (if they are even still friends) and Ellen Degeneres. This means there are too many dumb people in this world when those two have over 40 million IG followers.
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featherhat
Landed Gentry
Posts: 702
Jun 26, 2021 9:55:42 GMT -4
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Post by featherhat on Apr 25, 2024 12:40:42 GMT -4
It just astounds me that they didn't have products ready to go the second they announced, when interest was at an all time high. By the time they actually have anything to sell it will be old news.
This has happened EVERY. SINGLE. TIME they announce a project, with the exception of them leaving the BRF, which had the complete opposite problem - they said they had everything agreed and they lied.
I just don't get it. Even the most basic influencer knows how to do this and Meghan is a world famous person with an expensive team around her. She has a lifestyle brand with no products and a ew website with nothing on it. She could have at least paid someone to come up with some Tig style content to keep people interested.
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Post by Ginger on Apr 25, 2024 14:10:28 GMT -4
It's funny, during the brief time Meghan was a working royal, every time she had a project, she'd drop it with no advance notice and then have her sources emphasize how she'd been working secretly on it for months. She really loved that whole "nobody knew what I was doing this whole time, ha ha" theme.
Now, she just keeps announcing project after project, keeping everyone informed about every idea she has, whether or not anything's ever going to really happen with it.
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phillipa
Valet
Posts: 79
Member is Online
Nov 14, 2022 12:55:00 GMT -4
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Post by phillipa on Apr 25, 2024 15:16:46 GMT -4
I'm a sucker for jams and jellies. When I was a kid, my Dad and I would have a father-daughter day where we'd go to a pick-your-own place, engage in said picking, then bring our haul home and use it to make homemade jam. The recipes were simple and basic when I was little, then they got more complex and used more spices and different combinations as I got older. We still do it once or twice a summer, and now that I'm an adult, we make boozy versions, not that the alcohol survives the cooking, but it's still fun to add. Homemade jam is easy enough to make, and it can be canned using a water bath canner so you don't need any special equipment other than a really big soup pot. Though if you want to try it please look up instructions! Botulism is not fun!!!
That said, if making it isn't your jam (hehe), you can get great jams and jellies from sweet old ladies at farmer's markets and craft fairs. Don't buy it from a celebrity.
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Post by americanchai on Apr 26, 2024 9:07:35 GMT -4
Here's another thing: the jams she's gifting her "friends" are allegedly from fruit she personally grew on her Montecito estate. That's not even remotely a whisper of a ghost of a possibility of that for a mass consumption jam she's trying to peddle. Even if it was just exclusively sold at like Erewhon, it's not like their estate is a working fruit farm/jam manufacturer. Are we even talking ghost kitchen levels of production by Meghan herself? It's hilarious if this is what she's trying to sell.
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Post by OnyxRose on Apr 26, 2024 11:52:52 GMT -4
Here's another thing: the jams she's gifting her "friends" are allegedly from fruit she personally grew on her Montecito estate. That's not even remotely a whisper of a ghost of a possibility of that for a mass consumption jam she's trying to peddle. Even if it was just exclusively sold at like Erewhon, it's not like their estate is a working fruit farm/jam manufacturer. Are we even talking ghost kitchen levels of production by Meghan herself? It's hilarious if this is what she's trying to sell. I would hope she’d have better sense than to try and claim this. Anyone with working knowledge of gardening/caning would know that’s not possible for the amount of jars she seemingly gave out. Say it comes from your recipe and call it a day. Her problem is always embellishing.
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Post by Ginger on Apr 26, 2024 13:56:35 GMT -4
She hasn't said anything about it, so she hasn't made any claims about the strawberries coming from her own estate, or future ARO products coming from her estate either.
But if she's producing a basic AF strawberry jam, there's going to have to be some angle. She's going to have to come up with some sales pitch as to why hers is special and worth whatever it is she charges.
At a minimum, she's going to have to source her ingredients locally. She can't exploit Montecito for her brand image and then import her ingredients from Mexico, although that's probably damn well what she's going to do.
I really can't make any sense out of the jam thing at all, so I really have no idea what she's thinking.
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Post by Auroranorth on Apr 26, 2024 16:08:09 GMT -4
I'm a sucker for jams and jellies. When I was a kid, my Dad and I would have a father-daughter day where we'd go to a pick-your-own place, engage in said picking, then bring our haul home and use it to make homemade jam. The recipes were simple and basic when I was little, then they got more complex and used more spices and different combinations as I got older. We still do it once or twice a summer, and now that I'm an adult, we make boozy versions, not that the alcohol survives the cooking, but it's still fun to add. Homemade jam is easy enough to make, and it can be canned using a water bath canner so you don't need any special equipment other than a really big soup pot. Though if you want to try it please look up instructions! Botulism is not fun!!! That said, if making it isn't your jam (hehe), you can get great jams and jellies from sweet old ladies at farmer's markets and craft fairs. Don't buy it from a celebrity. Jam making is on my list of things to learn. Till then, I make a specialty of hitting my local farmers markets and craft shows for cool products. I have friends who love a certain kind of cherry jam that's only sold at my local one, so I bring it as a hostess gift when I go visit. They are thrilled to get it. It also makes a good gift when I go back home, because people go wild over Alaskan food products that they've never heard of like birch caramels and spruce tip jelly. To haul this back on topic, I can't see that many people going crazy for Meghan's weird jams, especially given how pricey they're likely to be.
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Post by americanchai on Apr 26, 2024 18:15:31 GMT -4
I searched high and low for what I thought I saw was the text of the handwritten notes she sent out with her jam. It was like "here's jam I made in my own kitchen, from fruits grown on our Montecito property..." Of course I can't find it for the life of me now. That's where my comment was coming from.
Anyway, you can give me a jar of jam and it will probably be in my fridge when I die. I'm pretty sure my family moved with the same jams from my childhood until maybe eight years ago when my mom finally threw them out. The jars are pretty and that first swipe is good. After that, I lose interest almost immediately.
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