Lori Loughlin

[Deleted]

I know people are making lots of money at it but I just can't bring myself to consider social media influencer as an actual career field.

[FiggyPudding]

People have short memories, it'll die down and she'll still be better off than most folks.

[magazinewhore]

I don't know. John Olivier interviewed Monica Lewinsky last night and it was really interesting.

[cubanitafresca]

Mar 18, 2019 17:05:44 GMT -4 @borokat said:

I know people are making lots of money at it but I just can't bring myself to consider social media influencer as an actual career field.

Social media marketing is the biggest area for growth in marketing right now. And this is just another form of it, sort of visual blogging about products. These are people that without any sort of marketing degree who have managed to create an online presence with enough authenticity, personality, and authority in specific areas that they are able to convince others to try products. That's actually pretty impressive to me. Particularly when you're talking about someone who isn't related to someone famous.

Totally off topic but there's a guy I follow on YouTube. He's been making crafting videos for a few years, specifically cardmaking. He's got a big following so much so that Ranger, a major company in crafting supplies, has created a line of products for him, named after him..... he's 16. sixteen. That's freakin impressive to me. That's the power of being an influencer.

[Deleted]

When this story broke last week one of my co-workers, who's about 10 years older than me, asked me if being a "social media influencer" was a real thing. When I said that it was he said that made him sad. Personally, I think it's weird but it's not illegal people gotta do what they gotta do to make money.

[Deleted]

I think what concerns me about it is that the influencers that I know of use their families for their "campaigns" and it veers dangerously close to the problematic aspect of child acting. Thousands, if not millions of people know these kids' names, ages and all kinds of personal information about them. I am referring to influencers who shill family-type products, toys and kids clothes, etc. These kids have an extensive online footprint before they are out of diapers. Their family makes them into characters playing a role online. I tend to give them more of a side-eye than the influencers like Olivia Jade who just market themselves.

But to be perfectly honest, I can't see myself ever encouraging either of my kids to become online influencers, regardless of how much money is to be made.

[cubanitafresca]

Mar 18, 2019 20:50:50 GMT -4 @borokat said:

I think what concerns me about it is that the influencers that I know of use their families for their "campaigns" and it veers dangerously close to the problematic aspect of child acting. Thousands, if not millions of people know these kids' names, ages and all kinds of personal information about them. I am referring to influencers who shill family-type products, toys and kids clothes, etc. These kids have an extensive online footprint before they are out of diapers. Their family makes them into characters playing a role online. I tend to give them more of a side-eye than the influencers like Olivia Jade who just market themselves.

But to be perfectly honest, I can't see myself ever encouraging either of my kids to become online influencers, regardless of how much money is to be made.

I totally agree about the kid thing. Particularly when they are too young to really understand what's happening or have any kind of choice in the matter. The boy who I was talking about, was 14 when he started making YouTube Videos. In his case, he was old enough to have some sense of what he was getting into, and more importantly, he was doing something he was clearly really passionate about.

Even if she got a leg up having a famous parent, Olivia Jade seemed to have found something she was passionate about, marketing make-up and fashion, but her parents tanked that.

It's pretty clear that the Loughlin girls were in on the scam. But I'm not sure I blame them. While I'm sure they knew that lying was wrong, Or at least I hope they did, what kid is going to tell their parent no even if they tell the kid to lie? Not many. And they may not have fully understood just how wrong this was. At the end of the day, the parents are the ones that I really hold responsible.

[Deleted]

I'm a regular lurker and occasional poster over on Get Off My Internets (aka Gomi) and constant snarking on Influencers is pretty much all we do. But there is such a thing as a "Stay On My Internets" blogger/influencer, and what separates the good from the bad is creativity and originality. So I'm okay with the example of the sixteen year old kid with the crafting, or Tavi Gevinson's Style Rookie, or certain people on Instagram, because they bring a fresh viewpoint to marketing. And their youth is an inherent asset because they're marketing to an audience while simultaneously being that audience -- it makes it seem way more genuine and relatable. And Influencers are here to stay, so you can either work with it or against it.

Olivia Jade is getting skewered at Gomi right now, not because we skewer all influencers, but because she's the perfect storm of entitlement and crappy influencer tactics. Her sponsored posts are beyond fake, which to be fair, almost all sponsored posts are fake looking, but there is the occasional one that seems somewhat believable. She's not creative, she got famous through a blend of good looks and connections from her famous parents; she poses in a lot of makeup and duck face and collects her checks. She's *worse* than a Kardashian, at least the Kardashian's didn't take a spot in college away from someone who deserved it. The kid with the crafts has a creative spark. She's got money and lip fillers. That's what separates a good influencer from a bad one.

[Ginger]

Kourtney Kardashian went to ASU!

[Deleted]

Mar 19, 2019 9:01:18 GMT -4 Ginger said:

Kourtney Kardashian went to ASU!

To my knowledge she didn't take a "scholarship" from someone else, nor did she post to her IG/YouTube that she didn't care about school and was only there to party. Plus she actually graduated. I guess I was more referring to Kim.